Bridging Gaps: Creating Metaphorical Communication for a Fintech Solution to Engage Small Business Owners and Accountants
Solving Invoice Incompatibility: Targeted Marketing for a Fintech Brand
Objective
We partnered with a Fintech brand to address the issue of invoice incompatibility for CAs and MSMEs. Given that the target audience of small business owners and accountants were not active on social media, we developed a unique metaphorical communication strategy. This approach effectively conveyed the platform’s benefits and created strong brand consideration, leading to increased signups and subscriptions. Our tailored messaging resonated with the audience’s specific needs, helping to bridge the gap and solve their invoicing challenges.