Laukika’s Strategy Boosts Household Cleaning Sales by 10X

A case study on deriving growth in e-commerce for a legacy brand in modern trade. Click Read More to explore how we leapfrogged the competition to deliver 12+ ROAS.

Objective

Challenge

Lack of online presence and brand awareness among digital customers; no digital advertising campaigns were active.
Competitors with high media budgets captured the majority of the target market, leading to a significant sales drop and low revenue in the first year of online presence.
Issues with duplicate product listings and brand infringement affecting brand integrity.
Limited visibility on major online marketplaces due to high category bidding costs, close to the product's selling price.

Solutions

Optimization of products listings and catalogue across various e-commerce platforms to improve search visibility and user engagement.
Implemented targeted advertising campaigns on major marketplaces, focusing on key categories, competitors, SKUs, and high-performing keywords.
Expanded the brand’s online presence across multiple marketplaces to increase reach and customer acquisition.
Maximized the use of available ad placements on marketplaces and effectively communicated the brand story to boost visibility and brand recognition.

Outcome

In the household cleaning supplies category, the brand’s online distribution and visibility grew substantially, leading to a tenfold (10X) increase in sales.

Output

The brand achieved significant KPI advancements, witnessing a notable increase in brand recall and visibility.

1.6 Cr

Impressions Delivered

3L

Clicks

12

ROAS Delivered