Laukika Transforms Fitness Market: Packaging Redesign Boosts Sales and Brand Visibility

Click Read More to uncover the secret of increasing sales through a transformative packaging redesign.

Objective

Challenge

The existing packaging failed to capture consumer attention
The packaging lacked clear messaging, resulting in consumer confusion about product benefits and features

Solutions

A thorough assessment of the brand identity, target audience, and market trends to inform the new packaging strategy.
Utilized compelling graphics, colours, and imagery to convey the brand's story and product benefits effectively on the packaging.

Outcome

Following the redesign, sales increased by 594.66% , and market visibility also boosted.

Output

Eye-Catching Design and Enhanced Brand Recognition: The new packaging design facilitated better brand recall and differentiation, helping the brand stand out in a crowded market.

+1.57Cr

Impressions Delivered

1L

Clicks Delivered

442%

Units Sold