How a leading construction company could surpass its KPIs over the years with Laukika’s Digital Storytelling Methodology

Blue Ocean to disrupt the competition to create TOMA, Enquiries for core TG of Architects, Builders, Developers, Contractors and More. On demand detail case study available on request

Objective

Challenge

Lack of visibility on social media as they were new entrants to the market 
The established brands in market were competitive in the market with strong TOMA and strong supply chain
Challenges from POS to awareness exists
New brand in the market meant zero presence on search or otherwise
Lack of database of potential customers to build ahead with weak sales team to support the marketing exercise

Solutions

Socialised the social handles with Laukika’s Digital Storytelling and gave higher engagement and organic growth
Brand was positioned in a way to emphasise the superiority of the products to create a disruption at the consideration level
Staged branding approach was exercised to funnel consideration first from product at POS, Direct marketing and Social to build higher Conversion rate
Distinctive touchpoints for each product was crafted with defined landing pages with complete 360 assets for audience in the consideration stage to yield conversions with minimum budgets
The built database of customers was then leverages to define Look-a-Like audience to funnel reach through programmatic at the consideration level to create TOMA and funnel lost traffic at the point of consideration to conversion

Outcome

The blue ocean approach derived steady growth across all fronts to yield results YoY to capture market share and create TOMA against the competition for the product to mature the brand to carve an opportunity for an Advertising campaign to build awareness for later.

Output

13%

Reach Percentage Increase

40%

Likes Percentage Increased

45%

Followers Percentage Increase