Explore innovative tactics for expanding customer base and driving sales growth in the consumables industry. Click Read More to uncover the strategies.
Driving Sales Growth: A Consumables Category Success Story with Laukika’s Strategies
Objective
Challenge
Despite efforts, sales remained stagnant, showing no signs of growth.
Struggle with customer acquisition where the brand was facing difficulties in attracting new customers to the brand's products
Solutions
Initiated targeted awareness ads to expand brand visibility
Introduced weekend sales promotions to attract new customers.
Utilized category keyword ads and retargeting strategies for sales growth.
Created engaging social media content, offering coupons to drive e-commerce traffic and attract new customers.
Outcome
The brand resulted in a substantial increase in new customer acquisitions, driving sales growth to 6 Crore.
Output
Improved Efficiency in Ad Spend resulted in decreased Advertising Cost of Sales (ACOS) and increased ROAS helps in Brand Visibility and New to brand Customer Growth
ACOS
ROAS Delivered
Customers New To Brand Achieved
