Connecting to the Heart of South India: A Nostalgia-Driven Campaign for a Leading Consumables Brand

Building Brand Affinity: Crafting a Relatable and Memorable Campaign for Market Entry in South India

Objective

To help a leading consumables brand establish a strong foothold in South India, we designed a campaign rooted in local culture and nostalgia. By creating people-centric, relatable content that resonated with the past experiences of the target audience, we successfully built brand visibility and engagement. This storytelling approach not only fuelled social shares but also fostered a deep brand connection, ensuring the brand’s memorable entry into the new market. Our campaign highlighted the brand’s products in a way that felt personal and familiar, driving both awareness and affinity.

Output