Clarifying Choices: Strategic Packaging Design for a Mass Household Supply Brand

Guiding Purchase Decisions: Highlighting Product Variations through Thoughtful Packaging Design

Objective

For a mass household supply brand, our team of designers faced the challenge of distinguishing subtle variations in brooms, which often seem alike to customers. We created a clear and informative narrative on the packaging to highlight these differences, aiding customers in making informed choices at the time of purchase, whether in modern trade or general trade. This strategic approach ensured that each product’s unique features were effectively communicated, enhancing the customer shopping experience and driving brand loyalty.

Output